Real Madrid CF – What makes them so successful?


Real Madrid CF is one of the most successful Spanish football teams of all time. The newly crowned 2020 La Liga Champions have built up an extensive list of titles both locally and internationally. With more than 650 million fans world wide, the Real Madrid CF are among the top 10 soccer clubs in terms of fans and a multimillion dollar brand making it a role model for other soccer clubs. We wanted to discover what is behind Real Madrid CF and the key factors of their steady success, and here is what we found.

All professional soccer clubs put  their players through intense physical exertion during trainings to be able to bear the match demands at the highest level. Real Madrid training is no different. Real Madrid CF train at Valdebebas 5 days a week and usually 4 hours a day. The intensity of each training session is tailored towards their upcoming match and which opponent they must to face on the weekend or in another international competition.

The football stars of Real Madrid CF have a program based on specific exercises, running, weight training, bodybuilding, speed, strength, and stretches. Even during lockdown because of Covid-19 in early March, the roster moved trainings to their own gym and backyard always supervised by Zinedine Zidane’s coaching staff achieving a unique 15 day preseason never seen before.

So far, nothing new! All the professional soccer players train hard, pro soccer teams use the same state of the art tracking technology to monitor performance and keep standards as high as possible. Even training methods are the same from one team to another. But there is one thing that makes Real Madrid CF team work like a well-oiled-machine season after season, and this is a unique philosophy deployed from the academy level up.

  • As an Official Fundación Real Madrid Campus Experience Representative, IFX offers the unique opportunity to experience Real Madrid training methodology

Columbia Business School adjunct professor Steven G. Mandis stated “Real Madrid’s winning formula is based on aligning strategy with the culture and values of its fan base”. Real Madrid CF discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies.


A unique philosophy, blended with excellent coaching and unrivaled power for chasing the most talented players has allowed Real Madrid CF to go down in history as one of the greatest soccer clubs in the sporting world. If you want to learn more about Real Madrid CF keys of success we recommend you the book: The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet and if you are serious about playing soccer at highest level and sharing Real Madrid values we suggest you to take part of the coming international soccer camps offered by Real Madrid Foundation Campus Experience, one of the best soccer camps in Madrid, Spain.

As Official Representative, IFX offers the unique and exciting opportunity to experience specialized soccer training served by a team of highly qualified professionals both in sports and children education. All this in a healthy and safe environment, within world-class facilities.

Choose the best international soccer immersion program combining international education and football!

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